How to Slash Costs BIG on Your Next Marketing Campaign?

I accidentally discovered a strategy that could save you thousands, no exaggeration.

In this quick read, you’ll get that "aha" moment.

The Original Plan: U.S. Vinyl Sticker Campaign

I launched a marketing campaign in the U.S. with a simple idea: print stickers and spread them around Cleveland.

I ordered 1,000 stickers from a local printing center in Cleveland, Ohio.

Did it go as planned? Well, that’s a story for another time...

Here's what it cost to order 1,000 stickers in Ohio...

I paid a total of $183.31 for 1,000 vinyl stickers.

The plan was to ship these stickers to a friend in Cleveland, who would handle the distribution.

It seemed like a solid strategy, especially since I’m based in Istanbul.

But then, I had a lightbulb moment: what if I printed the stickers right here in Istanbul instead?

Turkey’s printing industry is known for being both affordable and high-quality.

So, I reached out to a local printing center, and the results were eye-opening:

• Cost for 1,000 Stickers: 400 TRY ($11.89)

• Shipping to Ohio handled by PTT (Post and Telegraph Organization in Turkey): Without Tracking: $3, with Tracking: $10

Total Cost: $21.89

That’s an 88% savings compared to what I spent in Cleveland.

Scaling Up: The Bigger Picture

Let’s say a business spends $5,000 on stickers in the U.S.

Using the same approach, printing in Turkey could slash that cost to $600, a potential savings of $4,400.

Now, even though different printing centers may offer varying prices, you could conservatively save around 75%.

Imagine scaling this up to a $100,000 marketing budget. The savings could be as much as $75,000.

And this isn’t just theory. It’s backed by real numbers that can seriously boost your bottom line.

A Global Perspective: Think Beyond Borders

The global printing market was worth $180 billion in 2023.

Emerging markets, like Turkey, are playing a big role. Turkey alone is part of a $5 billion printing market in the MENA region.

With today’s logistics and digital tools, working with international suppliers is easier than ever.

They offer competitive pricing and high-quality products.

Many have English-speaking teams and websites. They’re fully equipped to handle global orders. It’s a game-changer for U.S. companies.

This cost-saving strategy can be a foundation for a new business model.

U.S.-based companies could offer printing services, leveraging global suppliers to deliver up to 80% savings to their clients. It's a win-win: lower costs for customers and higher profits for the businesses.