Reach Every Door, No List Needed!

In 2024, digital marketing feels like climbing a mountain. Costs are soaring.

According to WordStream, in 2024 the average cost per click (CPC) is $4.66 while the average cost per lead (CPL) is $66.69 accross industries.

It’s a tough market to be in. Making digital marketing profitable?

Even tougher. And it’s not just about high costs.

Bots and ad fraud are major issues. Bots are costing advertisers billions each year. In 2024, ad fraud is a $65 billion problem worldwide.

These challenges aren’t just frustrating, they’re costly.

So, what do you do when digital feels like a money pit? You zag when everyone else zigs.

Enter USPS Direct Mail and Every Door Direct Mail (EDDM). These aren’t just old-school tactics. They’re making a comeback. And they’re proving effective.

USPS Direct Mail (Precision Pays Off)

USPS Direct Mail offers laser-focused targeting. It’s not about reaching everyone.

It’s about reaching the right people. Businesses can send mail directly to specific individuals.

This is based on details like age, income, and interests. You get to choose who sees your message.

Let’s get into the numbers.

Suppose you send out 10,000 pieces of direct mail. At $0.73 per piece, you’re spending $7,300.

Now, look at conversion rates.

They typically range from 0.5% to 2%. Modest? Maybe. But if each conversion brings in $100, you’re looking at $5,000 to $20,000 in revenue.

At the low end, you break even. At the high end, you could pocket $12,700 in profit.

But it’s not just about the numbers. It’s about what you’re building.

Direct Mail isn’t just a sales tool. It’s a relationship builder. Include a freebie or sample, and you’re not just making a sale.

You’re creating an experience. You’re fostering loyalty.

This is about more than just immediate returns. It’s about laying the groundwork for long-term customer relationships.

EDDM (Broad Reach, Big Potential)

Now, let’s talk about Every Door Direct Mail (EDDM). EDDM offers massive reach.

It’s designed to get your message into every mailbox within a selected area. No mailing list required. Want to saturate a neighborhood? EDDM is your go-to strategy.

And the costs? They’re even more attractive. With EDDM, you’re spending between $0.16 to $0.20 per piece.

For a 10,000-piece campaign, that’s $1,600 to $2,000. Conversion rates are lower, ranging from 0.2% to 1%. But don’t dismiss it. If each conversion is worth $100, you could bring in $2,000 to $10,000.

Even on the low end, you’re covering costs. On the high end, you’re netting up to $8,400 in pure profit.

But EDDM isn’t just about immediate returns. It’s about building brand awareness.

It’s about engaging customers. By getting your message into thousands of households, you’re planting seeds.

These seeds can grow into a loyal customer base. Offer a freebie or special offer, and you’re not just making a sale. You’re creating a touchpoint. This touchpoint can lead to repeat business and referrals.

Making Your Marketing Dollars Work Harder

In today’s chaotic digital landscape, USPS Direct Mail and EDDM offer something different.

They offer reliability. They offer effectiveness. They’re not just about the immediate ROI. They’re about building something sustainable.

Direct Mail gives you precision. It’s pricier, but the potential payoff can be substantial. EDDM gives you reach.

It’s affordable and great for boosting local awareness. But the real value? It’s in playing the long game.

These methods aren’t just about driving immediate sales. They’re about opening doors to long-term relationships.

Offer something valuable. Keep the conversation going. You’ll find that these traditional marketing strategies deliver far more than just a quick return. They build the foundation for sustained growth.

So, if you’re still unsure whether these numbers are worth it, think again. There’s a lot more potential on the table than you might realize.